Placed

Terms of Service

Draft v0.1 — under legal review. Items marked like this are pending confirmation and will be completed before the final version. The version in force at the time of an Order governs that Order. Dated 11 August 2026.

1. Identification of the provider

These Terms govern access to and use of the website placed.network and app.placed.network (the "Platform") operated by:

InCryptoland SAS, trading as "Placed"
Registered office: 66 avenue des Champs-Élysées, 75008 Paris, France
Registration: RCS Paris 920 325 263
Intra-Community VAT number: to be confirmed · Share capital: to be confirmed EUR · Publication director: to be confirmed
Contact: placed@incryptoland.com
Hosting: Vercel Inc., 340 S Lemon Ave #4133, Walnut, CA 91789, USA; database and authentication hosted by Supabase (EU region, Frankfurt).

2. Definitions

"Buyer" means any person or entity that creates an account or places an Order. "Publisher" or "Outlet" means a media property whose inventory is listed on the Platform. "Listing" means an individual placement opportunity in the catalogue, with a stated format, outlet and rate. "Order" means a confirmed request to purchase one or more Listings or Services. "Paid Placement" means a Listing that publishes because it is paid for (press release wire, sponsored article, advertorial, banner, newsletter, listing, interview slot). "Editorial Pitching" means the Service described in clause 7, in which Placed prepares and presents a story to journalists. "Content" means any material a Buyer submits, including announcements, briefs, copy, images and links.

3. Nature of the service

3.1 Placed is a marketplace and a service provider. It is not a news publisher, and it does not control the editorial decisions of any Outlet.

3.2 Placed offers three distinct commercial products, which are governed by different terms and which Buyers should not treat as equivalent:

3.3 Paid Placements are advertising. Where a Listing is a paid format, publication occurs because the placement is purchased, not because an editor selected the story on its merits. Placed labels each Listing's type in the catalogue. Buyers are responsible for their own disclosure obligations.

4. Account, eligibility and acceptable use

4.1 The Platform is intended for business use. By creating an account the Buyer confirms they are acting in the course of a trade, business or profession, or they are contracting as a consumer, in which case clause 12 applies.

4.2 Buyers must not submit Content that is unlawful, defamatory, misleading, infringing, or that promotes activity prohibited by an Outlet. Placed and each Outlet may refuse any Content.

4.3 Placed may refuse, suspend or cancel any Order at its discretion before publication, with a full refund of amounts paid for the cancelled items.

5. Prices, quotations and payment

5.1 Prices are displayed in euros (EUR) and are exclusive of VAT unless stated otherwise. VAT treatment (HT/TTC and reverse charge) to be confirmed.

5.2 Rates are indicative until Content approval. The Platform states this in the catalogue. An Outlet may revise its rate, or decline the Content, after reviewing what the Buyer intends to publish. Where the price changes, Placed will notify the Buyer and the Buyer may cancel that item for a full refund of that item.

5.3 Payment is taken by card and other methods offered through Stripe. Placed does not store card details. Stripe issues the invoice and the receipt; the invoice issued at prepayment is provisional, and the final amount is confirmed when content is approved for publication.

5.4 Handling of funds before publication. Amounts paid are captured at the time of purchase and are released to the Outlet once the Content is published. Where publication does not occur, the amount is refunded in accordance with the Refund Policy.

5.5 Late payment on invoiced terms carries interest at the ECB refinancing rate plus 10 points, plus the statutory recovery indemnity of 40 EUR per invoice (Articles L.441-10 and D.441-5 Code de commerce).

6. Paid Placements: delivery commitment

6.1 Placed commits to securing publication of the purchased Content at the named Outlet, in the purchased format, within the indicative timeframe shown on the Listing.

6.2 Timeframes are indicative and begin on Content approval, not on the date of payment. Where a Listing shows a range, the range applies.

6.3 If the placement does not publish, the Buyer is entitled to the remedy set out in the Refund Policy: a replacement placement of equivalent value, or a refund of that item.

6.4 Placed is not responsible for an Outlet subsequently amending, unpublishing or removing content after publication, provided the placement went live and the live link was delivered. Where an Outlet removes a placement within 30 days for reasons not attributable to the Buyer, Placed will seek reinstatement / offer a replacement — to be confirmed.

7. Editorial Pitching: guaranteed placement

7.1 Editorial Pitching is a service in which Placed develops an angle, identifies relevant journalists, and presents the Buyer's story for editorial consideration.

7.2 Placed guarantees that at least one placement will be secured for each Editorial Pitching engagement.

7.3 The guarantee in 7.2 is subject to the following conditions, all of which must be met:

(a) the Buyer supplies the required information and any requested clarifications within 3 business days of request; (b) the announcement is not scheduled to go live sooner than 10 days from the date the brief is accepted; (c) the Buyer does not withdraw, materially change or independently publish the story during the engagement; (d) the Content is lawful, accurate and not subject to an embargo the Buyer has not disclosed.

7.4 The guarantee is a commitment as to placement, not as to a specific outlet, a specific journalist, a specific publication date, a specific tone, or a specific tier of publication, unless expressly agreed in writing for that engagement.

7.5 Remedy if the guarantee is not met. If no placement is secured within 30 days of the brief being accepted, the Buyer is entitled, at the Buyer's election, to:

(a) a full refund of the Editorial Pitching fee; or (b) a Paid Placement of equivalent value from the catalogue, at no additional charge.

7.6 The remedy in 7.5 is the Buyer's sole and exclusive remedy for a failure to meet the guarantee in 7.2. Placed's aggregate liability in respect of the guarantee is limited to the fee paid for the Editorial Pitching engagement.

8. Buyer obligations regarding Content

8.1 The Buyer warrants that it owns or has licensed all rights in the Content, that the Content is accurate and not misleading, and that publication will not infringe any third-party right.

8.2 The Buyer grants Placed and the relevant Outlet a non-exclusive, worldwide licence to reproduce, adapt (for house style and length) and publish the Content for the purposes of the Order.

8.3 The Buyer indemnifies Placed against claims arising from the Content, including defamation, infringement and regulatory claims.

9. Publishers

9.1 Publishers listing inventory warrant that they control the property, that stated rates and metrics are accurate, and that they will publish approved Content within the stated timeframe.

9.2 Placed remits to the Publisher after publication is confirmed, on payment terms to be confirmed, less the Platform's commission of rate to be confirmed.

10. Liability

10.1 Nothing in these Terms excludes liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot lawfully be excluded.

10.2 Subject to 10.1 and to clause 7, Placed's total liability arising out of any Order is limited to the amount paid for that Order.

10.3 Placed is not liable for indirect or consequential loss, including loss of profit, loss of funding, loss of business opportunity or reputational loss.

11. Data protection

Personal data is processed as described in the Privacy Policy.

12. Consumers

12.1 Where the Buyer is a consumer, the Buyer has a right of withdrawal of 14 days from conclusion of the contract under Article L.221-18 Code de la consommation.

12.2 Waiver for immediate performance. Where the Buyer asks Placed to begin performance during the withdrawal period, the Buyer expressly requests that performance begin and acknowledges losing the right of withdrawal once the service is fully performed. Where the service is partially performed, the Buyer owes a proportionate amount.

12.3 Consumer disputes may be referred to a mediator: mediator to be appointed, and via the European ODR platform.

13. Term, changes and termination

13.1 Placed may amend these Terms. Amendments apply to Orders placed after the amended version is published. The version in force at the time of an Order governs that Order.

13.2 The current version and its date appear at the top of this document.

14. Governing law and jurisdiction

14.1 These Terms are governed by French law.

14.2 For business Buyers, the courts of Paris have exclusive jurisdiction. For consumers, the mandatory rules and courts of the consumer's country of residence apply.

InCryptoland SAS · RCS Paris 920 325 263 · 66 avenue des Champs-Élysées, 75008 Paris · Privacy · Refund policy