Build a world-class personal brand

Interviews, columns, podcasts and world-class stages — for founders and executives who want to be known.

Guaranteed visibility: we pitch until 10+ features are secured each quarter, and stay on each one until it runs.

Where we place people

A cut of the catalog, shelf by shelf. Your plan pulls from the titles your buyers read.

Mass

The Sun The Independent

Business

Finance

Financial Times Reuters

Investing.com TradingView

Crypto

The Block Decrypt

Tech

TechCrunch The Verge

Law

The American Lawyer ABA Journal Above the Law

Medicine & biotech

Cell

Medical News Today

Entertainment

Lifestyle

Beauty

Gaming

GamesBeat

A personal brand opens doors to partners and clients worldwide

Decision makers

95% hear you out

They are far more receptive to your outreach once they have already seen your expertise in the media.

Edelman · LinkedIn B2B Thought Leadership Report, 2025

Buyers

79% become advocates

They are more likely to recommend a vendor whose thought leadership they trust.

Edelman · LinkedIn B2B Thought Leadership Report, 2025

Deals

75% start researching you

Three in four decision-makers say a piece of thought leadership led them to research a product or service they were not previously considering.

Edelman · LinkedIn B2B Thought Leadership Impact Report, 2024

You will appear in world-class media
and on the stages that matter

Press, TV, podcasts, and rooms from real campaigns. Client strength + ICL contribution.

Guaranteed visibility: we pitch until 10+ features are secured each quarter, and stay on each one until it runs. Every placement lands in your monthly visibility report.

CNBC Arabia Crypto Weekly — Sergej Kunz, co-founder of 1inch, live on Bitcoin and DeFi — **Live on CNBC Arabia**The Arabic edition of the world’s business news channel: 1inch co-founder Sergej Kunz on Bitcoin and DeFi, on air across the Middle East.

Wirex podcast interview with Georgy Sokolov, ICL branded — **Wirex founder interview**Produced and placed for the global payments platform — a broadcast-grade asset the brand still runs.

South China Morning Post feature on Gavin Wood and Polkadot — **South China Morning Post**Asia’s leading English-language daily: Gavin Wood and Polkadot, covered at the moment finance firms moved into Web3.

Article feature: Google’s Product Director turned Web3 founder Andrey Doronichev on deepfakes and Optic — **Optic founder feature**Google’s ex-Product Director turned founder, profiled on deepfakes — the headline that opens every investor call.

Speaking at SiGMA — Ash, Checkout.com MENA lead, on panel — **Panel at SiGMA**One of the world’s largest gaming and tech summits: Checkout.com’s MENA lead on stage.

Alice moderating Sustainable Tech panel — **Moderating at the Louvre**Sustainable Tech panel inside the Louvre in Paris — moderated by Alisa Zhur, ICL agency.

We teach you how to show yourself
No fear, no failure

Positioning and bio

What you are known for, in one line that survives an editor. Bio, byline and speaker blurb rewritten to match.

Media kit and speaker profile

Headshot, credentials, prior coverage and the two numbers you are willing to put on record.

Media training

Practice ahead of journalist calls and TV appearances — so the camera meets you prepared.

Prompts when news breaks

What to say when your category is in the news, and how often — so the account is not silent between announcements.

Alisa Zhur aka Alice Stork — media coaching for founders

A transparent process at every step
What runs, where, and why

Step 1

Plan around the goal

A plan built around where you want to be known — agreed on a call, and you approve every outlet. Ghostwriting and angle development in your voice.

Step 2

Run to a calendar

Recurring interviews and columns in the titles your market reads; awards, lists, podcasts and stages worldwide — applied for on a calendar, not remembered a week late.

Step 3

React the same day

When a story breaks in your category, you are put forward the same day.

Step 4

See what it did

Monthly reports with the live links and what they did — in a format you can forward to a board. Between quarters, the plan is rebuilt on results.

Rooms, not just column inches. Cape Town, 16–21 September 2026: five days across the Innovation Hub, Stellenbosch and the Cape Town Club, with local economists, lawyers and developers. Run with BEYOND work & life management; places are limited.

Introductions on merit. Warm intros to founders, investors and editors from the network behind the catalog, in the markets you are entering. We do not sell access to a list.

Your brand is run
by Alisa Zhur aka Alice Stork

PR lead of the programme, hands-on: your speaker bio, personal brand strategy, ghostwriting and media outreach.

10 years in PR and sales.
Clients seen in The New York Times, Fortune, Vogue, Forbes, WIRED, CNBC.
On stage herself — moderator and speaker, from tech panels to the Louvre.
ICL agency — Best PR Agency 2025 by BeInCrypto.

Full byline at azhur.me →

What a first quarter actually contains

Agreed on the call, then run to a calendar. Volumes move with your category and how much of your own time you can give.

Founders working together around a table planning a launch

Month 1

Positioning and bio cleanup

What you are known for, in one line that survives an editor. Bio, byline and speaker blurb rewritten to match.

Month 1

Profile and media kit update

Headshot, credentials, prior coverage and the two numbers you are willing to put on record.

Month 1–3

Podcast pitching

Shows your buyers actually listen to, pitched with an angle rather than a bio. Booked, not blasted.

Month 2

Op-ed or founder POV

One argument you are willing to defend, ghostwritten in your voice and placed where it will be argued with.

Ongoing

Media prompts and social cadence

What to say when your category is in the news, and how often, so the account is not silent between announcements.

Quarterly

Visibility plan and review

The award and list calendar, what ran, what it did, and what changes next quarter.

Choose your plan
Apply in one minute

Estimated 3+ features per month on every plan. Same transparent process: your approval on every outlet, monthly reports, quarterly rebuild.

Speaker byline *

Name

Email *

Phone *