Get your brand Placed in media that matters.

No agency retainers, no hoping for the best, no FOMO. Secure earned and paid exposure in one place, global or regional. Browse channels & formats, set filters, see analytics and improve brand visibility.

For founders and marketers who need a route, not another retainer. One catalog, live rates from €95.

all media, one dashboard

Filter by goal, budget, market, language, format and link type. Authority and reach sit next to each other, so one glance is enough. Add to cart and order.

Filter, compare, checkout. One glance.

placed.network/catalog
Goal Investment PR SEO & GEO Personal brand Budget €5k – 15k Link Do-follow only Market Global Middle East
MediaFormat · typeAuthority · trafficLive inPrice
Reuters Press releasePaidDA 94 · 72M/mo24h€1,500 Add
Financial Times Press releasePaid33.2M/mo5–7d€1,650 Add
The Block Press releaseDo-followDA 74 · 1.3M/mo7d€1,500 Add
CoinDesk ArticlePaidDA 91 · 3.4M/mo2w€7,900 Add
TechCrunch Press releasePaidDA 93 · 12M/mo2w€4,500 Add
Forbes 30 Under 30Editorial72M/mocycleQuote Ask
CNBC Arabia InterviewEditorial3–4w€10,000 Add
AIAI visibility SEO & LLMOwned channel5 modelsmonthly€1,500/mo Add
Your plan

€16,050

of €22,000 budget

Placements4
Markets2
Do-follow1
Editorial1

No do-follow links yet, so this plan builds credibility but not SEO.

Prices are visible to signed-in buyersCreate a free account to unlock all 1,180 rates, filters and cart. No card required.

Sign in

pr stack

Select from Paid, Earned, Shared and Owned channels, track and optimize performance. Submit and find co-marketing partners for brand collaborations.

Select from Paid, Earned, Shared and Owned channels, track and optimize performance. Submit and find co-marketing partners for brand collaborations.

AI agents
01

AI agents beta

Tell it your goal and budget — it builds a media package from the catalog. Try AI packaging, or customize prompts in Personal Brand Club.

Pay Per Media
02

Pay Per Media

Advertorials, organic articles, reviews, listicles and contributor features, each labelled so you know what you can cite.

Editorial pitching
03

Editorial pitching

Earned coverage via expert pitch: creative angle, real journalists, people who already know them. We guarantee at least one media secured.

Coloured strings knotted through a single anchor point
04

Press release wire

Guaranteed distribution to named outlets, live from within 1-48 hours of approval.

Brand Collab Matchmaking
06

Brand Collab Matchmaking new

Trade reach instead of paying for it. Post what you are hosting — an AMA, a side event, a newsletter swap — and get matched with brands whose audience completes yours.

what is this for?
Personal brand

We shape the plan around the outcome, not the format. Use preset filters, browse options and stats yourself, or get expert assistance.

Pick goal, budget, region. We shape the mix.

Personal brandInvestment PRProduct launch or announcementCrisis commsSEO & GEOProduct knowledgeImpactReputationRecognition
Step 1 / What is this for?
Step 2 / Budget
Step 3 / Where — 8 regions, 25 languages
What this goal needs

Founder visibility compounds. Interviews and columns beat one-off announcements, and awards give a durable line in every bio.

  • Interviews and opinion columns
  • Award and list submissions
  • Podcast and speaker placement
Your plan
3 – 6
Features, indicative
FormatsInterview, opinion
LinksMixed
RegionGlobal · 658 outlets
Available languagesEnglish
Live in2 – 4 weeks
Review this plan with us Sign up to unlock full catalog
Content creation included based on your brief. Choosing a package comes with a free consultation. Personal brand · €3k – 15k · Global
Brands we placed in top media
Animoca Brands Animoca BrandsVentures
The Sandbox The SandboxGaming
1inch 1inchDeFi
XBO.com XBO.comExchange
Uphold UpholdFintech
Optic OpticAI
Hacken HackenSecurity
Radix RadixInfrastructure
Gate.io Gate.ioExchange
Outlier Ventures Outlier VenturesAccelerator
Paxful PaxfulMarketplace
Paris Blockchain Week Paris Blockchain WeekEvents

Campaigns delivered by the team behind Placed.

What clients say

“Awesome work. Can handle big press like NYT and WSJ as well as very niche web3 outlets. Super fast and agile, suitable for a startup like us.”

Andrey DoronichevFounder of Optic, ex-YouTube Director

“Working with Alice on paid media has been a game-changer. Sharp, fast, and fully transparent, they focus on added value, not vanity links.”

Mia AgovaHead of Comms, previously Nexo, Bentley, General Motors

“It is truly a joy collaborating with the team, we are always happy to recommend you. The service is above and beyond.”

1inchSolana partnership, rebranding, regional expansion

“Campaigns managed with the highest professionalism in execution. PR helped us close fundraising and major partnership deals.”

Jan StrandbergCo-founder, Acquire.fi
04 / 04

selected work

Silicon Valley AI startup
450M+

Unique views · acquired in 10 weeks

Front pagesNYT ×2, WSJ
Users from PR32K+
Avg domain authority73
NYT · WSJ · AP News · BuzzFeed
Consumer fintech × Mastercard
252M

Combined reach · tier-1 on day one

Pieces of coverage53
Views2M+
Avg domain authority47
CoinDesk · Yahoo Finance · TradingView
Pre-launch protocol
78.3M

Audience reach · pre-token launch

Placements45+
Estimated views852K
AMA attendees47K+
The Block · CoinDesk · Lifewire · The Epoch Times
Early-stage VC fund
68M

Unique views · 80% top-media hit rate

Media features50+
Investor enquiries15 from one feature
App downloads+30%
TechCrunch · Business Insider · Entrepreneur

a marketplace with a newsroom behind it.

Founder portrait

Over a decade in PR and media buying across Government, Energy, Fashion, Finance, Tech & Culture. Led advertising sales at Cointelegraph, then founded ICL Agency, placing clients in The New York Times, Fortune, Vogue, and CNBC — billions of impressions and revenue. Public speaker and author of the Everything is PR channel.

Decade in PR and media buying across Government, Energy, Fashion, Finance, Tech & Culture. Cointelegraph, then ICL Agency — NYT, Fortune, Vogue, CNBC. Author of Everything is PR.

“I’ve spent years watching founders get sold the tool before anyone asks what they are actually trying to achieve. A wire, a journalist pitch, and a paid article solve different problems — and quite often the right answer is more than one of them. Placed is about making that decision first, then giving people somewhere to actually execute it,” said founder Alisa Zhur.

Alisa Zhur · aka Alice Stork, founder
10,000+Journalist contacts
50+freelancers
2017Campaigns since
8markets covered

buy, brief, or check news first

01 · Do it yourself

Pick the media

Filter by goal, market, language, format and link type. Every rate is on the page after signup.

  • Full catalog after signup
  • Refunded if not placed
  • From €95
Book demo
02 · Do it with us

We build the plan

Send the goal, the news and the number. You get a shortlist, the reasoning and proposed packages.

  • Consultation is free
  • Fixed price before you commit
  • You approve every outlet
Book consultation
03 · Check first

Is your news worth pitching?

Paying for placement when a journalist would have run it free is a waste. Same as pitching and hoping for news that will never come on the D-day. Send the story and we will tell you which path is best.

  • Honest read on newsworthiness
  • Earned versus paid, per briefing
  • No obligation
Check My News

often asked questions

How fast can something go live?

The fastest wire placements go live from within 1-24 hours of approval. Most paid articles run in one to two weeks. Editorial features are pitch-led and depend on the journalist, so we give a window, not a date unless there's a target day.

Do you guarantee coverage?

On paid formats, yes — refunded if not placed. Earned editorial coverage is never guaranteed — only paid and wire placements are. We help prepare a strong pitch to give your story its best chance. Full terms, including the replacement option and content-writing fees, are in our refund policy.

What does pay per media mean?

No retainer, no subscription, no minimum spend. You pay for the placements you choose, and you are refunded if it is not featured.

Can I choose the outlets myself?

Yes. Sign up free, browse the catalog and order directly. If you would rather not choose, send the goal and the budget and we will build the plan, at no charge for 15 min consultation.

My story is newsworthy, why should I pay?

Use news eligibility for pitching. Paying for placement when a journalist would have run the story for free is a waste, and pitching for coverage of a non-story does not help either. You pay our service fee for pitching in case we go with earned only.

Can I use Placed for link building?

Some formats yes. Use do-follow link filter, because it varies by outlet, and every row states which you are getting before you buy. LLM models also cite no-follow links and paid media if the article is elaborated.

ready to take the spotlight?

Guaranteed coverage, instant or scheduled release, across 750+ outlets and 55 countries. Articles, banners, influencers and event visibility. Expert support.

750+ outlets. From €95. Refunded if not placed.