Some announcements need a wire.

Wire when you need distribution. Paid media when you need placement. Pitch when there is a story.

Rates on the tier. Account needed to order, not to compare.

Guaranteed link placement — the mention runs, not left to an editor's call.
Distribution to journalists, not guaranteed editorial coverage on top of it.
Branded image included with every tier.
SEO benefit from a live link on the outlet's own domain.

Not sure it’s wire-worthy? Check My News tells you if dedicated pitching is worth it — or add pitching from the catalogue, no guarantee, from €1,500.

Coloured strings knotted through a single anchor point.
A wire puts the fact on the record, everywhere at once. Which lines it runs on is the tier you pick.
Step 1
AP News
AP News
€95

Lead: AP News press release. Entry wire placement.

FormatPress release
Named outlet1
Do-followYes

Put the fact on the record at the lowest published rate.

Step 2
Global Media Bundle
AP NewsBusiness Insider
€500

Leads: AP News and Business Insider, with MarketWatch, Benzinga, Morningstar, StreetInsider and +400 global medias.

Named outlets6+
Syndication+400 global
Do-followNo
Also covers
MarketWatchBenzingaMorningstarStreetInsider

Mainstream wire reach on a starter budget.

Step 3
Shine
VentureBeatFortune
€5,450

Leads: VentureBeat and Fortune press releases, plus +400 mass media.

Named outlets2+
Syndication+400 mass media
Do-followNo
Syndicates to
VentureBeatFortuneGoogle News

Tech and business mastheads with mass syndication.

Step 4
Impress
TechCrunchFortuneVentureBeat
€13,950

Leads: TechCrunch, Fortune and VentureBeat, plus +400 mass media.

Named outlets3+
Syndication+400 mass media
Do-followVaries
Leads + syndication
TechCrunchFortuneVentureBeatGoogle News

Top tech and business mastheads for major announcements.

Adding a tier signs you in first, then the tier is already in your cart. Rates move with the outlets. Do-follow is stated per tier because it is the one thing buyers assume and rarely get.

Add a mainstream masthead

The wire tiers cover distribution. Most announcements also want a named masthead bought individually — including VentureBeat, Fortune and TechCrunch from the live catalogue.

VentureBeat
Press release
€2,500
Live in 3–4 weeks
Fortune
Press release
€1,450
From the live catalogue
TechCrunch
Press release
€9,750
Live in 3–5 business days
Forbes
Article
€11,250
Live in 3–5 weeks
Business Insider
Press release
€650
From the live catalogue
Wired
Article
€6,850
Live in 8–12 weeks

Rates and turnarounds straight from the live catalogue. Editorial independence applies: you buy the placement, not the verdict.

Before anything is submitted

You get the package, the reasoning, and the next step before anything is submitted.

1 · Pick the tier or send the goal and let the concierge pick it with you.
2 · Send the release, or have it written from your brief.
3 · The outlet reads it and approves or revises the rate.
4 · You pay. The money is held until it publishes.
5 · Live links and a report you can forward.

A wire is not a pitch

A wire might land additional coverage if your content is very strong. Ex. Higgsfield raised $400M. You can run “Check my news” to get opinion of pr professional or target media pitching ahead of embargo and content rewrite.